Saturday, 24 November 2012

What are your thoughts on 'Fast Fashion' in India?

So what is ‘Fast Fashion’ ?

According to Wiki, “Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market”

Fast fashion brands and keywords
Fast Fashion : Brands & Keywords

Fast Fashion in India

It is no revelation that Indians love fast fashion brands like Zara and Mango just as much as the rest of the world. Or maybe a little bit more than the shoppers in America, where trend forecasters are calling for  ‘fast fashion fatigue’ and  Bloomberg Businessweek was heard quoting the same with two industry experts claiming that the era of disposable fashion is coming to an end. Of course, the opinion is divided with many still of the view that fast fashion will survive ....“I have found wonderful inexpensive things and awful quality very expensive pieces”

and that gives me a thought over another question, “Are people willing to pay premium for quality for their fashion buys?”  For me personally, not really. Especially when I can buy trendy clothes with acceptable quality at affordable prices....and besides if I really wanted to invest in ‘lasting fashion’, I’d rather invest in a timeless piece from Dior or a Chanel. But that can wait.
For the moment though, I am loving the ZARAs, the MANGOs and anything that says ‘International’ ‘Affordable’ and ‘INR’ (custom charges, high shipping charges, long delivery period). Yes there are quite a few online stores that stock great international brands.
So my verdict is,  fast fashion is and will be hot in India. Along the way, I also see a lot of Indian retailers/individual designers trying  their hands on fast fashion via private labels.


Also wondering how the 'Elle' store (opened through a licensing agreement between French couturier Elle and Arvind Lifestyle brand) is doing. Earlier this year, they had spoken about their ambitious plans of foraying big into the Indian fast fashion market across the country and had hoped to introduce a new collection every 15 days(!) though I am guessing they are still battling it out with the giant ZARA... and other factors like 
  • Establishing Elle as a fashion apparel brand
  • Getting the pricing right
  • Nailing their replenishment strategy ( 15 days!)
All the best and may the best one win. Though we already have one clear winner here..the happy customer :-)
Elle store at DLF place, New Delhi
The Elle Store, New Delhi

Sunday, 7 October 2012

Winter Looks..Oversized Cardigans and Boots

Madame A Paris cardigan
So what I like about my home {Kohima} is the fact that winter is always on time and yes it gets me excited no doubt...about the holiday season ahead. So I am wondering if it is too early to shop for the winters.Well maybe, but I think I have my fav for now..before the weather gets too cold: The Oversized Cardigan!
Click to start shopping!
Click to start shopping!

And I discovered another online fashion store {Indian} called I especially loved their bag collection and accessories. Here is a snapshot of what to expect

Shop at
Click to start shopping!

..I only wish I can get those oversized cardigans a 'lil cheaper :) 

Friday, 28 September 2012

Copy the look! DSquared2 SS 2013/ Woman

If you are a fan of the '90s and love accessories, DSquared's SS 13/Woman is the show to watch for. Apart from the runway show, the other amazing thing is that you can actually copy the look right away.The looks are great and simple to copy!

Just a few basics:
  • Black Tee/Skirt/Dress
  • White  Tee/Skirt/Dress
  • Denim
  • Lots of Jewelry : Gold & Pearls 
  • Peaked caps ( I have posted a DIY here to get the embellished look)
DSQUARED2 SS 2013 Woman
DSQUARED2 SS 2013 Woman

DSQUARED2 SS 2013 Woman
I love this look : Black leather and White Tee & lots of accessories

DSQUARED2 SS 2013 Woman

DSQUARED2 SS 2013 Woman

DSQUARED2 SS 2013 Woman

And living up to its name, the last dress was indeed a Show Stopper!
DSQUARED2 SS 2013 Woman

  • Peaked caps, gold chains and brooches
#DIY for Dsquared SS 13 Woman

Watch the video below ..Gorgeous Models!

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