Friday, 4 April 2014

Celebrities on Social Media

This post is about clever media promotions via celebs' social media accounts.

Ok so! anyone here who watches the show Mad Men? I absolutely love the show...though I admit I wasn't following it enough to know that its new season was getting aired on 13th April. But thanks to January Jones’s Instagram account , I am now sufficiently updated. (FYI, Jones is Betty Draper from Mad Men – one of the wives of Don Draper and my favorite character from the show).

I came across her Instagram on a random day through some random connection. So I checked out her account -  nice candid posts, no-makeup-sleepy selfies, and a good dose of her childhood pics, with the occasional Justin Bieber post [see below] - a media darling and has millions of followings on social media. Did she share this pic to gain followers? Hmn.

January Jones shares justin bieber's pic

Now, as her followers increased from a few hundreds to thousands (within weeks), she started musing about Mad Men by sharing pictures like this [below] albeit in small unsuspecting doses.

January Jones shares Mad Men's pic

Later, her feed somehow turned into a backstage access to the Mad Men's latest season premiere - not bad huh? ..but hey she still shares her childhood pics! So I'd like to believe it's 'still personal'  ;)

January Jones Instagram - Mad Men

So yes, these posts actually made me think fondly of my after-work Mad Men nights, with Don Draper.. and Betty Draper – the very cold and charming female equivalent of the protagonist. I just adore her. ..and now that am under the spell, I can’t wait to watch the show and am definitely spreading the word!
I am Not saying that she started her Instagram account to promote Mad Men [..since the final season was premiering and that she wanted to keep viewers interested throughout the season as the show runs on TV]. Or did she? Do I care about the truth? Not at all except for the fact that Mad Men's new season is coming out this month!
So the learning here: Social media handled well can be your biggest (inexpensive) media tool. 
Here is another recent example of a clever social media stunt (?) by a movie team. The very good looking James Franco flirts with a teen on Instagram and later sends her texts asking to meet! The ‘excited' teen obviously shares her chat screenshots and takes US gossip sites (with millions of viewers) by storm. 
UPDATE: Apparently, this guy was really going for it - he later admitted to bad judgement for the move. No stunt for Mr. Franco I suppose :-) Or was it really not? 


Well, what does this look like - celebrity caught in a scandal or a very clever promotional stunt? FYI, for his upcoming movie ‘Palo Alto’, he plays a coach who seduces a teen.
[watch trailer below]

What are your thoughts?

Also, do we have bad examples of celebs completely messing with their social media promotions?
Well, I have seen those who don't have an Instagram account to start with, and then those celebs who use twitter ONLY as a press release channel- "Coming Soon”, “Stay Tuned for updates on my new movie!” and other monologues like that. Can you imagine inviting a robot like that to your party? Exactly!

So stay social and follow me on Instagram :-) @c_amenla
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